“Remember the Alamo!” “Mr Gorbachev, tear down this wall.” “Ask not what your country can do for you, but what you can do for your country;” These rallying cries instantly bring together mind, will and emotion, break the inertia of complacency, and move people into collective action. Even though public sentiment often tilts against marketing and packaging, we are all moved by resonant rallying cries.
President Obama generated collectivist action around marketing pitches that resonated with average citizens who feel out of touch and out of control when it comes to governmental behavior. “Yes We Can” and “Change we can believe in” drew the best of the American spirit into focus like the sun’s rays through a magnifying glass. Thus his concentrated public approval has been hard to dissipate.
In the current health care debate, missing on the the conservative side is a marketing plan, a rallying cry. We need a simple call to action which the public can identify with, and like “Remember the Alamo” use to emotionally activate the wider American public. This cannot be a slick bait and switch approach which is too often the methodology of in Washington. Conservatives cannot afford and should not employ disingenuous tactics. We want truthfulness and integrity from our leaders. Honor and truth will in the end win the hearts and minds of the people.
So what can we shout from the street corners and write in the blogosphere that will unite conservative Americans in this debate? In recent weeks, a few messages have surfaced with limited success. To the administration’s claim “cheaper universal care which maintains private choice” we have responded but not well. It is impossible to explain how “expanding government control over private lives will ultimately limit choices, cause costs to escalate and lead to government intrusion into every area of our lives” in a sound bite.
Sarah Palin’s comment regarding government health care “death panels” is gaining traction. I applaud the ex-governor for taking such a bold and informed stand against Obama’s juggernaut. Yet can we get the American people to activate and engage the political system on the idea of “stopping govt. death panels?” The argument gets lost in translation via sound bite media, and gives the left too much fodder for their marketing teams.
“We don’t want socialism, and do not want to become a socialist country” is accurate. But let’s be honest – many citizens don’t know what socialism is, or why it is undesirable. When these weak slogans break down, many conservatives are left with “Well just stop this plan. Stop Obama and stop congress.”
What may surprise some of my readers is that I would like our country’s president to succeed. I would like an intelligent, black American to leave a powerful legacy on the pages of American history. America could close a chapter of racial strife, and start a new one which points in the direction of genuine healing between races. Our nation celebrates the achievements of underdogs. For a man or woman to climb from humble beginnings into the White House is an incredible accomplishment which should be celebrated. However, a man who does so via thuggish “coalitions of power” assembled to “fundamentally restructure American society” while listening to the advice of ex-terrorists, felons, hate-mongers and communists . . . well . . . now I have a problem.
Which leads full circle to the fundamental issue. Conservatives can’t rally public sentiment on “stopping this person” or “voting against a policy.” We need a rallying cry which resounds deep in the hearts of free people who want change that will genuinely create improved quality of life. Toward that end, I offer this sound bite friendly clarion call.
- Lower prices mean more coverage, more choices and more freedom for more people
- Less government means lower prices.
Policies can be built which achieve less government involvement. (Thank you President Reagan.) But explaining them to the public which believes “Yes We Can” create “Change We Can Believe In” is a tough sell. It is equally tough to sell “reintroduce market forces” or the benefits of “health care savings accounts” to a digital, sound bite culture. Conservatives need a plan to support, and an idea around which to rally that creates positive, proactive excitement. Failing to create positive momentum on our side can stop this current generation of socialist advance only to be vulnerable for the next evolution of the same message. We need a voice. We need a message. We need change we can believe in. We need to fix a flawed health care system, without replacing it with a failed socialist one. We need to get popular support for a positive solution which will make our lives better.
- We want lower health care prices.
- Lower prices mean expanded coverage.
- Lower prices mean more people can be covered.
- Lower prices maintain my freedom and choice.
- Less government involvement means lower prices.
- It works, it always does. It works every time it’s tried.
So Congressman, Senator, Mr. President, craft a bill which lowers the price of health care, and you will then fulfill the promises you have made to the American people. This is what we hired you to do.